Hege Tokerud, CEO & Co-founder, Aiba
Last week, Aiba was selected for Deloitte’s Ventures for Impact 2026. The jury pointed to the growing urgency around protecting young people from abuse, exploitation, and harmful content online.
That’s exactly why we started Aiba and built Amanda, our real time content moderation platform for online communities.
For years, the standard response was a report button. Gaming shows you exactly how that played out. Most platforms managed the problem reactively, and people stopped trusting the process long ago. Social media followed the same script. In March 2026, a New Mexico jury ruled against Meta in a case tied to child safety and consumer protection claims, adding to a growing wave of lawsuits across the US. This won’t be the last example we’ll see.
Scale is making it worse. Harmful content no longer scales linearly with user growth. Generative AI, throwaway accounts, and coordinated abuse campaigns have changed the economics completely. Platforms that haven’t prepared for this are now facing a moderation crisis.
Regulators have arrived.
The EU’s Digital Services Act now applies across online platforms, from gaming to social media to marketplaces. Companies violating it face fines of up to 6% of global turnover. The UK Online Safety Act is moving in the same direction. Enforcement in 2026 is expected to focus heavily on age verification and protection of minors.
Users notice.
Toxic communities kill retention. The revenue follows. That hits any platform that gets this wrong, regardless of size or sector.
Trust and safety used to sit inside moderation teams.
Now it shows up in board meetings, procurement reviews, investor conversations, and risk registers. The gap between platforms that invested early in trust and safety infrastructure and those that treated it as an afterthought is becoming hard to ignore.
We’ve spent years building systems that help platforms detect and respond to harmful behavior early, before it spreads. That’s Amanda.
The platforms that get this right will be the ones users trust long term.
If you’re working through this inside your platform, I’d love to compare notes. Or if you want to see Amanda in action, book a demo of Amanda.
— Hege Tokerud, CEO & Co-founder, Aiba
